Saturday, 11 October 2008
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Key persons, and what they do, to motivate the sales force
Member of the sales force know how important they are in the scheme of things. The deeper question is, who else knows? The district manager, for one; and that person is the key to the continuing motivation of a sales team. The district manger is the ...
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Developing relationships person-to-person
But this is not enough! It all pales alongside the importance of a personal relationship with each member of the sales team. That ‘s what our district sales managers strive for.           & ...
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Managing motivation A continuous challenge
I have no doubt that difficulties of the past few years have had an adverse effect on the morale, enthusiasm, and, therefore, the productivity of manufacturer sales forces. Criticism from consumer groups and resistance to increasing prices must certa ...
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New articles this edition...
Attitude surveys performance reviews and exit interviews
Such communications include periodic "attitude surveys" of our sales force conducted by an outside firm.   In these surveys, every individual has the opportunity to express his or her feelings about salary, management, working con ...
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Other communicating tools
One such program introduce d recently we call "Your Right to Know. "This program keeps our employees tuned in on the company's activities and financial developments:  The program includes meetings with all employees at which each e ...
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The strongest motivational factor
Perhaps of all the job motivational factors, the strongest is the need to be recognized for one's performance, for one's ability. This recognition takes the form of promotion, monetary or other material rewards, and, just as important, being ...
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Awards and other recognition
Besides promotion, recognition takes the form of many prizes and awards that are av ailable for outstanding performance. Our highest award is a jade ring.  Our fo under, J.L. Kraft, had one of the largest personal collections of jade in thi ...
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Measuring and recognizing productivity
To measure productivity and, more important, so that we recognize productivity, we also supply each store-level sales representative with a computerized activity report, which he completes.  On this report we list priorities to be accomplished.& ...
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Motivation a continuous and integrated effort
       In summary, at Kraft we believe that motivating must be a continuousprogram and not simply a reaction to a crisis. We believe that this program must include training our managers to understand what the real motiva ...
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